Clarence Burbridge
- Southern California—Burbridge, 1201 N. Catalina Ave., Unit 478, Redondo Beach CA 90277, U.S.A.
- Email—clarence@burbridge.work
Career profile
- More than ten years’ experience at Fortune-500 advertising agencies—organizing persuasive business and marketing communications for worldwide brands.
- Ensuring that presentations and advertisements reflect the values and identity of organizations, as well as the integrity and promise of brands.
Career highlights
At TBWA\Media Arts Lab—Apple’s dedicated, worldwide creative agency:
- Time is money. Created the Media Arts Lab copyediting service. Instituted deadline-driven, 100 percent on-time delivery of all decks; with copyediting staff on call, 24 hours a day, seven days a week. Reduced copy error rate from 25 percent to zero for out-of-home executions (billboards).
- Creativity honors the brand. Strengthened and clarified the fizz, verve, and edge of copywriters’ intentions—while ensuring rigorous application of “Apple Marketing Communications Style” throughout every expression of the Apple brand.
- A style guide for everyone. Created “Media Arts Lab Style Guide,” as a searchable database of brand knowledge, available as an app.
- Show how style matters. Evangelized brand style as an element of user experience—more than mere rules—thereby strengthening agency culture.
At Cinema Minima for Movie Makers Worldwide:
- A winning team of journalists. Recruited and led thirty accredited correspondents—reporting from Africa, Asia, Europe, North America, and South America—to win a loyal, worldwide audience of filmmakers that made <cinemaminima.com> the most-visited filmmaker website in the world in 2005.
- Won a worldwide audience. Developed an international audience—sixty-six percent of the “Cinema Minima” audience pursue their careers far from Hollywood, with English as their second language.
- Sincere engagement. Supported and encouraged the careers of more than six thousand, international filmmakers on “Cinema Minima” social-media accounts.
- Event marketing. Organized “Far from Hollywood” professional mixer events for filmmaking professionals in Paris, France, and Mumbai, India.
Experience
Jon Marshall & Daughters, Inc. Richmond, Virginia
Creative agency for “Chili’s” brand campaigns
Copyeditor. 2023–present
Omnicom TBWA\Media Arts Lab. Los Angeles
Apple’s dedicated, worldwide creative agency
Copy chief. 2015–2023
Emerson Collective. Palo Alto, California
Laurene Powell Jobs’ social-change organization
Copyeditor. 2018–2023
MDC Partners Anomaly. Venice, California
Advertising agency. Client campaign: “Master Class”
Copyeditor. 2020
Mirimar Creative Group. Venice, California
Advertising agency. Client campaign: “Klarna”
Copyeditor. 2020
Omnicom TBWA\Worldwide. Los Angeles
Advertising agency
Copyeditor. 2018
Omnicom TBWA\MAL FOR GOOD. Los Angeles
Creative agency for nonprofits and social-change organizations
Copy chief. 2015–2017
Omnicom TBWA\Chiat\Day LA. Los Angeles
Advertising agency for brands
Copyeditor. 2015–2018
Omnicom TBWA\Kern Direct. Los Angeles
Direct-marketing agency
Copyeditor. 2013
Allergan Pacific Communications. Costa Mesa, California
Advertising agency dedicated to Allergan brands (Botox®, Juviderm®, Restylane®, and others)
Copyeditor. 2011
30sixty advertising+design. Los Angeles
Production agency. DVD packaging for Hollywood studios
Copyeditor. 2007–2008
CineNovel. Los Angeles
Publisher
Editor, “The Fall of Icarus.” 2005
▸ Focused the story and quickened the pace of this fantasy–science-fiction novel, slimming it from a bombastic 130,000 words to a publishable 100,000 words.
Curtco Media Labs. Los Angeles
Publisher of magazines (“Robb Report,” and others)
Copyeditor, “Worth,” and copyeditor and contributing writer, “Robb Report Motorcycling.” 2004–2005
Cinema Minima for Movie Makers Worldwide. Los Angeles
Online news service delivered intelligence and connection to midcareer professionals around the world.
Founder, executive editor. 1997–2015
▸ Recruited and led thirty accredited correspondents—reporting from Africa, Asia, Europe, North America, and South America—to win a loyal audience of filmmakers that made <cinemaminima.com> the most-visited filmmaker website in the world in 2005.
Kaiser Permanente Drug Information Service/Pharmacy Service. Downey, California
Publisher of annual “Kaiser Permanente Drug Formulary” book for physicians and pharmacists
Editor. 1993–1999
▸ Led a team of thirty-five doctors of pharmacy to create appealing content for physicians and pharmacists on one of the largest intranet websites.
Editorial styles
- AP style: Associated Press Stylebook
- APA style: Publication Manual of the American Psychological Association
- Apple style: Apple Marketing Communications Style Guide
- Chicago style: Chicago Manual of Style
- JAMA/AMA style: American Medical Association Manual of Style
languages
- American English. Competence: native
- Metropolitan French. Competence: CEFRL B1 intermediate
education
Brown University, B.A.
Professional associations
American Copy Editors Society (“ACES: The Society for Editors”)